Matt Hooper

Managing Partner

As managing partner of Immix's IME Law division, Matt represents some of the most prolific video game creators and development companies in the industry, as well as leaders in the film and television industries.

When Forbes magazine recently listed the Top 20 Best-Selling Video Games of the Last Decade, Matt's clients topped the list – in fact, Matt represents the Lead Producer and Lead Designer of the #1 game of the past decade, and the Lead Director, Lead Writer and Lead Designer of the #2 and #3 games of the past decade.

Matt and his team represent clients across AAA, AA, Indie, and UGC games and experiences. On the transactional side of his practice, Matt has negotiated several of the most prolific video game publishing deals of the past decade, including many eight-figure and nine-figure deals, such as the largest single-game publishing agreement in the world in 2021, and the largest multi-game licensing deal of the year in 2025.

Matt has led deal negotiations for developers opposite all major game publishers, including Sony, Microsoft, Bandai Namco, EA, Epic, Roblox, Amazon and several others. In addition, Matt has represented game developers and UGC creators in negotiations with large brand partners, such as the NFL, FIFA, Mattel, Hasbro, Viacom, Walmart, Nike, Yum Foods (Taco Bell & Pizza Hut), PepsiCo, Amazon, Netflix, Disney, NBCUniversal, Sony, Lionsgate, WMG and several other Fortune 100 companies. Matt also represents several developers and licensees of video games based on traditional IP, such as the Bond 007, Harry Potter, Matrix, DC Comics and similar franchises. Matt and his team have negotiated over 250 Roblox-related deals for developer and financier clients.

In litigation, Matt has served as lead counsel or supervising counsel for over $600,000,000 in video game and video game-adjacent litigation, including the largest executive royalty dispute in the history of the industry.

In addition, Matt serves as counsel to top television and motion picture producers and financiers, and served as lead counsel on the first YouTube to Netflix deal in history. Matt also has extensive experience in counseling clients regarding innovative monetization models in the technology and entertainment sectors.

In film, Matt has served as financier counsel for major motion pictures with budgets totaling more than $400 million, and as counsel to producers and executives with lifetime box office sales exceeding $5 billion. IME's clients have been nominated for or won Academy Awards, Golden Globe Awards, Emmy Awards, Grammy Awards, and Streamy Awards.

Matt is inspired by clients who understand that the entertainment industry is in a perpetual state of creative revolution, and who are fearless in their desire to influence how content is created and experienced in linear, interactive, immersive, and intelligent environments. Matt views his role as a protector of his clients' interests and ambitions, and is guided by honesty, tenacity, and innovation in each relationship and transaction.